ADVERTISING

" In order to be irreplaceable, one must always be different"  (Coco Chanel 1883 - 1971)

WORDS HAVE POWER! The following videoclip will convince you about it.

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Extremely professional presentations of touristic destinations at []

CREATIVE ADVERTISING Look at the image below and think what product you would advertise using it. Explain your choice. [|Image] To do this task, go to the Ning blog and post a comment: []

Watch the following You Tube ad comment on the main values Romania is associated with:

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LANGUAGE TECHNIQUES
 * We can use language and techniques to influence the way people think, feel and act**

Go to the website [] and investigate some of the advertising tricks that can be used to influence people. CREATE YOUR OWN AD and post it on a page. Then comment on the others' regarding their use of hooks, language, techniques.

**Levi's Jeans — Crazy Legs** **Who's the target?** **What's in it?**

Do you think that the music in this commercial appeals to teens?

media type="youtube" key="_wxiggZ2JRQ" height="349" width="425" Pepsi - For those who think young media type="youtube" key="-4v76B3TOtg" height="349" width="425" [] [|Making ads that whisper to the brain] [|Tv commercials shrink to match attention span] [|Advertisers seek to speak to Muslim consumers] [|Emotion in advertising] [|Other examples] [|Wholesaling Web 2.0] Blog - [|KnowThis.com] [|Brand names] [|Best global brands] How can an ad like this increase sales? Canadian beer – interesting comments on the blog. [|http://welkerswikinomics.com/blog/2010/10/04/im-proud-to-be-a-canadian-and-i-like-beer/#comments] [|Tutor2you] [|A lesson plan][|Brands] [|Misleading ads] Basic rules to have a good restaurant website: []
 * Gender bias-stereotypes -**
 * RESOURCES**

Using Animoto to advertise a hotel media type="file" key=" Creative story telling - useful for Advertising - an inspirational [|blog] Digital storytellind ideas (6 word story). [|words in a-ing] (Steve Jobs' presentation of the I-pad)

TED TALK - ss can present basic ideas after listening, also prize-winning ads: [] Ad words [] online advertising []

HOMEWORK:

1. Using [|Dvolver movie maker], create a short advertising movie for a Romanian product/service. Send the link to DLYahooGroup, together with your name and year, section.

2. The following is an example of a very easy to use tool: Speechable. It allows you to add captions to photos. You can creat advertising messages to photos taken by yourself.

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**PROJECTS** **Using a digital tool (video and voice) advertise:** **- a product you would like to sell** **- our town** **Tools you may use: Animoto, Showbeyond, Create a YouTube video.** **Use your own photos and clips. Otherwise, give CC attribution.** **Apple Macintosh Commercial: 198** **4**

Banned ad for L'Oreal - Julia Roberts - Foundation too flawless []

TED Talks